Increase in diamond prices

Since the past few months there has only been one hot topic of discussion amongst jewellers, that is the fact that diamond prices are going high. Recently i read an article that stated rough and polished diamonds have risen by nearly 10% since this year and in the last six months the prices have surged 40-50%. The major reason for this increase is that the two miners, Rio Tinto and De Beers have become scarce in diamond production over the last two years due to the slow down in mining process. The other reason is that there is a shortage of resources in productivity. Even though we all are aware that there are price increases in diamond , the problem that most retailers are facing is how to explain this price increase to the customers. Most customers in India have the mindset that gold is for investment and diamonds are just for adornment. This is why no one has much of an issue paying for gold but clients refuse to understand that diamond prices are also increasing. What we think as an organization is that the best way to justify this increase in prices is simply by explaining and educating the client about the industry. This will bring about transparency in the industry and everyone will come out a winner. Do let us know your feedback, we look forward to hearing from you all.

The Journey

Varuna D Jani - Queen of Diamonds

The Lineage

Varuna D Jani represents the third generation of Popley. One of India’s most trusted and respected families since 1927. Her father, Ramchand Popley was the recipient of the prestigious President’s Award, a rare honour in the jewellery business. In the 1990s, Ramchand Popley extended his operations to Dubai, one of the first Indian jewellers to do so.

Varuna started her career with her father, by launching a signature collection under the Popley brand. Over the years she has garnered a loyal clientele in India and overseas, with her extremely unique and bold, handcrafted diamond jewellery. Her customers have come to appreciate the international craftsmanship, customer service, attention to detail and unique sense of style.

Woman as a designer and a jeweller

Varuna D Jani jewellery is different. Each of her pieces are a unique blend of Indian and international sensibilities and brings a much needed woman’s perspective to craftsmanship and detailing. Special care is taken to use minimum metal in the mountings to ensure that the brilliance of the diamond stands out. Her designs have been specifically appreciated by her women clients as elaborate, yet extremely light and wearable.

Varuna D Jani jewellery is meant for independent minded women who are not afraid to be different and are constantly looking for newer expressions of their individuality. They can be living in any part of the world.

Beauty in details

Starting from the hand drawn design to the final product it takes about 6-9 months to get the final piece in hand.The pieces are also designed to be multi-wearable, a unique feature of her jewelry - wherein one can separate a pendant or a brooch from a neck-piece and individually wear it. Designs once sold are never repeated, and customized pieces are also created keeping the wearers’ personality and requirements in mind.

“Finishing is by far the most important part of jewelry design. Unfortunately in the rush to produce large quantities, most jewelers neglect this aspect. Hence, a lot of customers have complaints of broken jewelry surprisingly within days after their purchase. Keeping this in mind, I ensure that the Varuna D Jani pieces are finished to perfection, thus being tamper-proof and sturdy” says Varuna.

The Varuna D Jani Experience

Varuna has brought the international style retailing experience to India. With her 3500 sq.ft. flagship store in Bandra, she has created a unique environment that is both a gallery and a retail outlet for her creations. There is also a separate lounge for VIPs where customers are serviced separately by Varuna herself.

You can walk into the Varuna D Jani outlet at , Monday to Saturday, 11am to 8.30pm.

Awards:

Best Diamond Wedding jewellery of the year- Retail Jeweller India, Aug 2009

Brand Leadership award - Indira Institute of marketing (Pune) March 2009

Woman super achiever in Retail- Asia Retail Congress Feb  2009

Varuna D Jani Exclusive Store

Ramani Villa

First road, tps iv

Turner road

Bandra (w)

Mumbai 400050

Tel. 26512723 / 9820653919